Concrete Monthly Magazine to Chronicle Concrete Alliance

AUSTIN, Texas –- Publications & Communications Inc. (PCI), publisher of Concrete Homes magazine, has announced that a new monthly trade publication for the concrete industry will be launched in the spring of 2003.

Concrete Monthly, a high-quality tabloid magazine, will cover cement and concrete association and industry news, in-depth issues of interest and product news. It will be published in cooperation with the Concrete Alliance as part of the Alliance’s “Count on Concrete” message to the construction industry.

The Concrete Alliance is a group of cement and concrete industry organizations dedicated to improving and extending the uses of cement and concrete through market development, public affairs, education and research. Members of the Concrete Alliance currently include Portland Cement Association (PCA), National Ready Mixed Concrete Association (NRMCA), American Concrete Pavement Association (ACPA) and the American Society of Concrete Contractors (ASCC).

"The cement and concrete industries are working closer than ever to promote concrete construction,” Lionel Lemay, managing director of market promotion for the PCA, said. “Concrete Monthly will help us communicate the benefits of concrete more effectively."

Concrete Monthly will support each of the associations of the Concrete Alliance by gathering and reporting association, industry and product news, and aid in education efforts with in-depth stories of pertinent issues in an engaging and compelling format.

Concrete Monthly, which will have a 20,000 paid and controlled circulation, will be distributed by mail to Concrete Alliance members, contractors, specifiers and the various audiences of each Alliance member. The publication will also have an opt-in daily electronic newsletter and a full service Web site.

Subscriptions are available online or by calling 512-637-0344.

PCI President Gary Pittman said Concrete Monthly is an advertising-driven publication offering several products for influencing its circulation, including: display and classified advertising; directories and buyer guides; and Web and newsletter advertising.

PCI has been publishing magazines and trade publications since 1979. The company has a division that publishes Concrete Homes and Austin Home & Living magazines, and a division that publishes computer magazines.